Identity for a wine subscription

The identity was built to reflect the product's positioning from the very first glance. Rather than relying on decorative elements, the logo uses a bold silhouette paired with a gold finish to communicate quality, confidence, and exclusivity.

The visual system stays intentionally simple, allowing the mark to become the strongest recognisable element across digital and printed applications.

The goal wasn't to create something loud, but something memorable. Strong typography, generous spacing, and a restrained graphic system let the logo take centre stage while reinforcing the brand's premium character.

Every visual decision was made to support a clear perception of quality and trust without adding unnecessary complexity.