Website design and communication materials for a seniors association

Most communication designed for this audience follows the same visual codes: soft blue-grey palettes and generic images of elderly people being assisted. It often represents an idea of ageing rather than the people it is meant for.

The website and flyers were therefore designed like any other project, without stereotypes or limitations. The disco ball became the visual signature of the identity — a playful reference to the generation that grew up with disco and a subtle nod to the association’s name, AABA (ABBA).

Every event, on the website and in print, follows the same structure with the same information presented in the same order. This consistency makes the programme easier to scan and prevents confusion when looking for practical details.

Twice a year, the programme is sent out as a printed flyer. More than a simple communication tool, it has become a small tradition within the association: members look forward to receiving it, keep it at home, and use it to plan the activities they want to join over the following six months.